Selected work

How the work was planned, shipped, and improved.

Each file covers the problem, the thinking, what shipped, and what changed.

No mysterious “we increased visibility” endings.

Agency SEO Leadership · AI Search

SetSail Marketing

How I built a repeatable SEO operating system across 12+ client accounts, connecting strategy, execution, leads, rankings, and AI-search visibility.

12+Active client accounts 250+Monthly organic conversions tracked

SaaS SEO · International + AI Search

Cloudways by DigitalOcean

A combined SaaS growth program spanning technical SEO, commercial content, regional localization, CRO, analytics, and AI-search visibility.

$30K+New MRR from localization 800%GPT referral growth

Ecommerce SEO · CRO

The Henna Guys

How commercial SEO, technical fixes, UX, product trust, and lifecycle email helped build a stronger ecommerce growth channel.

89%YoY organic traffic growth $80K+email revenue generated

Real Estate · SEO + CRO

Republik Real Estate

How SEO copywriting, local content, on-page improvements, and practical UX changes reduced reliance on paid acquisition.

70%of leads from organic search Loweracquisition cost than paid search

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