Find the real problem
Separate symptoms from causes using search data, technical evidence, customer intent, and business context.
About Ahmad
I got into SEO in 2017. The acronyms have multiplied since then.
2017Started in digital marketing
40+brands worked with
12+active client accounts
Lahoreworking remotely worldwide
The longer version
This section contains fewer keywords and more actual person.
I’ve been working in digital marketing since 2017, mostly around SEO, organic growth, and figuring out why websites aren’t performing as well as they should. I like clear thinking, measurable work, and leaving enough personality in the process to keep things interesting.
Career timeline
A few plot twists, several dashboards, and increasingly complicated search results.
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2017–2020
The early years
Started in digital marketing and built the foundation across SEO, content, analytics, and campaign execution.
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2020–2022
SEO Team Lead · The Henna Guys
Connected ecommerce SEO, UX, content, and lifecycle email to 65% organic traffic growth and 35% revenue growth.
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2022–2025
Digital Marketing Manager · Cloudways by DigitalOcean
Led localization, technical SEO, analytics, CRO, and AI-search programs for a global SaaS brand.
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2025–Now
Digital Marketing Manager & SEO Team Lead · SetSail Marketing
Today I lead strategy and delivery for 12+ client accounts across ecommerce, SaaS, home services, construction, professional services, and cleantech.
How I work
Strategy is useful. Shipped work is better.
Prioritize ruthlessly
Focus on the work most likely to improve qualified traffic, leads, conversions, or revenue.
Work across teams
Translate SEO into clear tasks for content, design, development, analytics, and leadership.
Measure what matters
Rankings matter, but so do clicks, sessions, events, leads, conversion rates, and commercial outcomes.
Life outside work
Because nobody should be reduced to a list of software tools.
